The Art of Great CopyWriting

Copywriting is by my observation an art. When mastered, it is one of the single most valuable skills you could ever learn, particularly in the business world, offline or online. I would dare to say it may even surpass relationship building in the business world. Copywriting is a language. It is an expressive form of communication that is so powerful, it can totally change a person’s life. This word from the Bible, book of Proverbs,

Pro 25:11 “A word fitly spoken is like apples of gold in pictures(vessels) of silver.”

Yes, words are powerful! How we use them can ignite fear or wrath, and both love and hatred. Words are spoken and also written. In fact most often than not, they are spoken first then written. Good Copywriter’s are usually students of the past, gleaning in the corn fields after someone else has already harvested. But look at how powerful the leftovers are! They feed families, and sustain life. Okay, I am sounding too proverb-ish, right?

Copywriting Snippets From The Masters Themselves

I have learned some pretty incredible things about copywriting from some well known masters of the profession. We will name one of them here and give you some highlights from my notes during class. Lets start with David Garfinkel. David is President of Overnight Marketing located in San Francisco, Ca. His firm specializes in Results-Driven Direct Marketing for the Entrepreneurial Businesses, helping them get more sales back from the advertising they do. A couple of snippets from my notes as follows:

3 Questions To Help You Get Started Writing Good Copy

Who is the prospect?
What is there problem?
What are you offering that will solve their problem?

What Are Your Prospects Hot Buttons?

Reach Prospects emotional passions – concerns
What are their Hot Buttons?

7 Reasons Why People Buy

Save Money
Make Money
Save Time
Save Effort
Improve Health
Increase Pleasure
Eliminate Pain

There are so many things online that copywriting is involved in like, OMG!……. EVERYTHING. Oh yeah, you have article marketing, google adword campaigns, sales letter, press releases, blog postings, emails, and auto-responders. Do you want to know what the amazing thing is though, most people that do all these write poor copy and do not even realize it. They are robbing themselves and their potential prospect. Copywriting creates dialogue between you and your prospects. If we don’t learn how to dialogue we and they LOSE.

Oh, so much to say and not enough room to write! Killer Headlines, Compelling First paragraph, Benefits, Offers, and more. Treat your copy like a gourmet meal that won’t let them leave till they’ve finished the whole plate! If you want to learn how to write good copy that can capture a reader’s eye and compel them to open up all you write then click below.