I have an upline leader that refers to himself as a dinosaur of network marketing. What he means is, he comes from the old school of calling leads from a phone book, – cold calling, holding meetings, and newspaper advertising. It was just simply going through the numbers until he found someone that would join him. There was no social networking, online advertising, ezines, pay per click, personal blogs, unique article wizard for publishing articles, and so on. Network marketing then 30, 40, and 50 years ago was literally people to people, door to door salesman like.
Today, the internet has changed everything. More and more I am seeing the older generation of baby boomers who have been involved in the network marketing industry looking to recreate themselves on the internet. This is not as easy as it sounds. You see many of them are not computer savvy, and have not cared to be until now. Now, they realize that the direction of their potential market is and only is going to be found on the web. This means a huge learning curve.
From Dinosaur Network Marketer To Astronaut Network Marketer
The animation industry went through this as well with the onset of the computer generation era. Many of the classical animators had to, in order to maintain a place in the industry, acquire new skills – computer skills. This meant learning computer software such as Maya, 3DSMax, Lightwave 3D, and more. It gave a greater control over their animation, but they had to acquire new skills in order to continue to funnel their wealth of knowledge within a newer, more techy generation.
There may be many older network marketers that are out there even now, who are suffering due to the lack of knowledge toward the computer and internet. Remember this, the “old school” animators were still the best in the industry. The need to learn the computer to advance did not diminish what they were or knew. In fact, I went through an 18 month course on 3D Character animation with the best animators in the industry, from Pixar to Sony to Bluesky Studios. What was the fundamentals based on – Classical animation, or the hand drawn. We drew like crazy!
So, just because you feel like you are an old school network marketer, it doesn’t mean you cannot re-invent yourself. Take the new tools that the internet provide, learn them, and reach a whole new generation that can learn from you. Learn, so you can make them successful. Did you know that you could literally write a book on your experiences as an old Network Marketing Dinosaur and make millions from it on the web? If you have value the hungry market of entrepreneurs will come running!
See you on line dinosaur!
Cheers,
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