Google Adwords

Welcome to Google Adwords! Running google pay per click campaigns is a rewarding, yet challenging  process. I am no expert yet, but am getting there. I have followed the instruction of such people as Perry Marshall, and have seen results in as little as 15 minutes. That’s right, my cell phone buzzing with leads to my primary business opportunity. Below is an excerpt from one of the resources I received from Perry Marshall. I figured I would let him talk instead of me since he is a master of it. Here’s Perry….

“If Content is King on the Internet, then
Keywords are Queen.” – Ken Giddens, SEO Specialist

Google’s AdWords system is an awesome concept. It’s extremely well thought out and executed. It’s consistent with all of the other ideas that have made Google the world’s number one search engine. But, most people have a hard time with it at first. It’s a bucking bronco. Actually, it’s the world’s fastest crash course on true, real-life, street-level direct marketing.

And effective direct marketing isn’t necessarily a walk in the park. That’s why most ad agencies run from it like the plague! It just happens to be the most effective way to advertise any small or medium-sized business. AdWords is a little harder for beginners. But it’s vastly superior when you actually know what you’re doing. You get lower bid prices, more visitors and more control over everything.

Google lets you buy advertising space next to their free listings, on a cost per click basis. Your ad shows up when keywords you choose are searched for, and you pay only when people click on your ad. This is called “Pay Per Click” Internet advertising. At this very moment, people are searching the web for something you sell. You can reach them in as little as 7 minutes, just by setting up an account with your credit card. Google isn’t just for searching anymore – it’s also the world’s fastest way to inexpensively advertise what you sell.

Four Steps, Five Critical Mistakes With Google Adwords

The Rules of Google AdWords

• Your ad has to get clicked on at least 0.5% of the time it is shown, or the keyword you’re bidding on will be disabled
• They “syndicate” their ads to other websites and search engines
• There are generally 8-10 positions available on each page
• The minimum bid price is 5 cents
• Actual bid prices are determined by auction

Your position on the page is determined by your bid price, but with a very interesting twist: The higher the percentage of people who click on your ad (The Click-Thru Rate, or CTR), the LESS you have to bid to keep your position.  Google has an editorial staff that reviews ads to prevent offensive, mis-spelled or gaudy looking ads, and they are responsive to email and phone calls. Google rewards you for writing ads that are relevant to what people are searching for.

step 1:  Select Languages and countries – Selecting the right countries that you can do business with is key!
Step 2: Create Ad Group
Design your ads, choose targeted keywords to trigger those ads, and specify the maximum amount you are willing to pay when users click on your ads.
Step 3: Specify your daily budget
Control the amount you want to spend on your campaign each day. No minimum budget is required.
Step 4: Sign up
Create an AdWords account by providing your email address and choosing a password. When you are ready to activate
your ads, log in to your new account and submit your billing information.

• Create your ad by entering a headline, two lines of description, and a URL.
• To maximize your clickthrough rate and your ad’s position, be as specific as possible in the description lines, and be sure you meet the requirements for ad format and content listed in the AdWords Editorial Guidelines.”

First mistake: Selecting “All Languages” and “All Countries.” Choosing the right countries is extremely important, otherwise you could get a lot of clicks from places you can’t do business with.

Second mistake: which will become even more clear in my discussion of keywords: The headline is the name
of the organization, which is a mistake.

Third mistake: Sending people to the home page

Fourth mistake: Most people come up with a list of 5 or 10 or 20 or 30 keywords and paste them all into a
single campaign, like you see above. Note that these keywords are pretty general and somewhat unrelated to
each other. Most importantly they’re not tightly matched to the ad. I can tell you right now that this is not going to work very well.

Fifth Mistake: Accepting Google’s suggested bid price. The “5.00” is highlighted and most people are in
shock because they assume this is some sort of minimum bid amount. That $169.50 per day is pretty scary,
isn’t it? But actually this suggestion is a MAXIMUM bid amount. It’s going to get you a #1 position most
of the time, which you do not want. Whatever they suggest, divide by two or five or even ten. Bid 50 cents or
$1.00, NOT $5.00!

This is a very small tidbit from Perry Marshall. To Learn more access his free 5-day info series on Definitive Guide to Google AdWords

Cheers,